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A billboard standing on a magenta background, containing a poster of the Museo Innovazione Olivetti.
A billboard standing on a magenta background, containing a poster of the Museo Innovazione Olivetti.

Own the O: Reframing Olivetti’s Legacy

Brand identity blending 117 years of Olivetti heritage with a future-facing vision.

A girl sits at a desk, looking at laptop featuring the Arduino Brand Hub. An Arduino Giga board stands on the table beside the laptop.
A girl sits at a desk, looking at laptop featuring the Arduino Brand Hub. An Arduino Giga board stands on the table beside the laptop.

The Arduino® Brand Hub, a design gospel

Brand platform centralising Arduino's visual guidelines and assets for global teams.

An illustration of the Arduino Cloud Widgets dashboard showcased on a laptop white mockup. Two illustrated hands interact with the keyboard, while some simplified flowers blooms from behind the screen.
An illustration of the Arduino Cloud Widgets dashboard showcased on a laptop white mockup. Two illustrated hands interact with the keyboard, while some simplified flowers blooms from behind the screen.

Drawing the Arduino Universe

Evolving a playful iconography into an inclusive, scalable system that speaks to millions of makers worldwide.s

A mockup of a phone, on a yellow background, featuring an illustration of an Arduino puppet on a software UI design.
A mockup of a phone, on a yellow background, featuring an illustration of an Arduino puppet on a software UI design.

Puppets on the Move, to your inbox

Illustration and motion design for Arduino's global transactional email system.

A photo of a girl taking a look at the Arduino Plug and Make Kit box, just took out of a shipping parcel.
A photo of a girl taking a look at the Arduino Plug and Make Kit box, just took out of a shipping parcel.

Arduino Plug, Play and Prototype

Packaging design for Arduino's plug-and-prototype electronics kit for new makers.

A lanyard mockup featured on a white background. A few graphical elements hints this is a branding project.
A lanyard mockup featured on a white background. A few graphical elements hints this is a branding project.

Arduino Blew My Mind at the Partners Conference

Full event identity for the Arduino Partners Conference, from visual system to space.

An animated GIF of the Arduino UNO R4 WiFi board. Only the silhoutte of the board is visible, completely dark in front a bright white backdrop. Only a heart blinks, in red, over a set of LEDs on a LED matrix.
An animated GIF of the Arduino UNO R4 WiFi board. Only the silhoutte of the board is visible, completely dark in front a bright white backdrop. Only a heart blinks, in red, over a set of LEDs on a LED matrix.

UNO R4, A New Dimension of Making

Visual identity refresh for the Arduino UNO R4 launch. Packaging, campaign, brand assets.

Three beer bottles are portrayed standing precariously in front of a pink backgorund. Each beer bottle has a unique printed label.
Three beer bottles are portrayed standing precariously in front of a pink backgorund. Each beer bottle has a unique printed label.

Grado Plato - Twisted Tales on Tap

Illustration-led packaging for Grado Plato, a beer label system that tells stories.

Two girls stand in fron of a set of posters. The one in the center is all blue and features the claim 10x10, the claim of the Fablab Torino exhibition. The other two posters are a deep focus on specific projects.
Two girls stand in fron of a set of posters. The one in the center is all blue and features the claim 10x10, the claim of the Fablab Torino exhibition. The other two posters are a deep focus on specific projects.

Fablab Torino 10-years "Binary" Rebrand

Brand identity for Fablab Torino's 10-year Binary anniversary edition.

A set of postcards, representing the He,Him proponouns graphics, are laying on a pink surface
A set of postcards, representing the He,Him proponouns graphics, are laying on a pink surface

Proud of Each Other with HP®

Pride campaign built around inclusive illustration and downloadable HP print assets.

An animated gif featuring the Arduino Make Your UNO Kit rotating in space, in front of a neon sign saying "Solder it from scratch""
An animated gif featuring the Arduino Make Your UNO Kit rotating in space, in front of a neon sign saying "Solder it from scratch""

Back to the Soldering Future

Packaging and visual identity for Arduino's '80s-inspired DIY soldering kit.

Miniature figurines climb and stand atop an oversized Arduino Nano RP2040 board placed between yellow paper mountains and clouds.
Miniature figurines climb and stand atop an oversized Arduino Nano RP2040 board placed between yellow paper mountains and clouds.

Nano RP2040, Small But Mighty

Packaging and campaign design for the Arduino Nano RP2040 Connect launch.

Arduino Braccio++ shadow almost cover a Nano board lying flat on a magenta surface, surrounded by 3D geometric architectural shapes including a domed rotunda, columns, and rings.
Arduino Braccio++ shadow almost cover a Nano board lying flat on a magenta surface, surrounded by 3D geometric architectural shapes including a domed rotunda, columns, and rings.

Give Your Students a Helping "Arm"

Campaign and packaging design making Arduino's robotic arm approachable for students.

A person wearing an Arduino sage colored tshirt flips the pages of a book in front of a computer in what appears to be an industrial environment.
A person wearing an Arduino sage colored tshirt flips the pages of a book in front of a computer in what appears to be an industrial environment.

Arduino® Wear the Code, Capsule Collection

Art direction and design for Arduino's first genderless Wear the Code merch line.

Got space for more?

Read my experience at Arduino
or contact me!

Read my experience
at Arduino or contact me!