Along the way, I grew the design team, shaped how design gets done across departments, and made sure that creative momentum wasn’t just a buzzword, it was baked into how we worked. Whether mentoring junior designers or rolling out global systems, I focused on making great work, and making it easier to do great work.

I chose to stay when the rule is to jump from one company to the next every 3 years, not just to grow my skills, but to grow with the company. When I started, the design team was small and the to-do list was endless. I was finishing a Graduate Diploma in Design Anthropology at Swinburne University of Technology in Melbourne at the same time, which is probably why brand work, for me, still starts with how people actually behave, not just how they're supposed to.

Over time, I moved from creating illustrations and product visuals to leading campaigns, building systems, and collaborating internally for important partnerships with the likes with Google®, Bosch®, Arm®, and K-Way®. That consistency let me turn design into something strategic, trusted, and deeply embedded across the brand.