Video by Fabio Ferrero
This page is a tour through the work, where design met strategy, and got a little weird, in the best way ✨
Along the way, I grew the design team, shaped how design gets done across departments, and made sure that creative momentum wasn’t just a buzzword, it was baked into how we worked. Whether mentoring junior designers or rolling out global systems, I focused on making great work, and making it easier to do great work.
I chose to stay when the rule is to jump from one company to the next every 3 years, not just to grow my skills, but to grow with the company. When I started, the design team was small and the to-do list was endless. Over time, I moved from creating illustrations and product visuals to leading campaigns, building systems, and collaborating internally for important partnerships with the likes with Google®, Bosch®, Arm®, and K-Way®. That consistency let me turn design into something strategic, trusted, and deeply embedded across the brand.
From systems to swag, I helped shape how Arduino shows up in the world; consistently, playfully, and with just enough weird. Whether it was an event, a character, or a hoodie, the goal was the same: make the brand feel human.
Design systems, motion, merch, and moments, all working together to build a brand people recognize and actually like.
Specs are easy. Stories stick. At Arduino, I helped turn product launches into moments; blending motion, narrative, and just enough drama to make people care.
These campaigns turned technical details into emotional hooks; blending 3D, motion, storytelling, and strategy to turn launches into brand moments. Visit the latest 2 marketing campaigns I contributed to.
