Branding Project
Proud of Each Other with HP®
Created for:
HP®
in collaboration with
GS&P
Role:
Tools:
Adobe Illustrator, Procreate
HP and GS&P invited me to illustrate two posters for their 2021 Pride campaign. The goal: visualize my relationship with pronouns and the LGBTQIA+ community. The work was featured on HP Printables, free to download and celebrate identity and belonging.
The Challenge
The brief called for highly personal, introspective illustrations to explore the themes of gender identity and community. The posters needed to be expressive, inclusive, and visually resonant — yet true to my voice and lived experience.
Concept & Strategy
Each poster stemmed from a different emotional insight. For the Pronouns Poster, I deconstructed the “alpha male” stereotype, blending traditional masculine tropes with softer, more fluid visual cues. The Pride Poster focused on community pride, using a unifying slogan — “Proud of each other” — to shift the narrative toward collective support and affirmation.
Progress video made with Procreate
Visual Development
& Design System
A bold, editorial illustration style combining digital textures, layered brush strokes, and stylized characters. The color palettes were limited but expressive, creating a warm, human tone. Detailed stats per poster were tracked to reflect the care in crafting each layer.
Deliverables
Poster 1: “Pronouns”
(59 layers, 2729 strokes, 4h 39m)Poster 2: “Pride”
(57 layers, 4406 strokes, 6h 55m)
Each was optimized for large-format print and available digitally through HP Printables.
The illustrations were featured on HP’s platform, allowing a global audience to engage with the campaign. For me, it was a rare chance to mix personal storytelling with client work, reaching a wide, diverse community.
Lessons & Next Steps
This project deepened my belief that visual design can spark meaningful cultural conversations. I’d love to continue blending personal narratives with client work — especially when themes like identity and belonging take center stage.
Designing these posters was equal parts personal healing and creative liberation. Sometimes, a brief invites you to tell your story. I took it. And I drew it.
