Branding Project

Fablab Torino 10-years "Binary" Rebrand

Created for:
Fablab Torino™
in collaboration with
Fabio Ferrero (Design), Alessio Galdiolo (Photography)
Two girls stand in fron of a set of posters. The one in the center is all blue and features the claim 10x10, the claim of the Fablab Torino exhibition. The other two posters are a deep focus on specific projects.
Role:
Creative Direction & Graphic Design
Creative Direction & Graphic Design

Tools:

Figma, Illustrator, Photoshop, Vectorium Mockups

A rebrand to celebrate the 10th anniversary of Fablab Torino, Italy's first digital fabrication lab. I led the creative direction to evolve its identity while honoring its roots, resulting in refreshed visuals for events, merchandise, and social media.

The challenge

Fablab Torino needed a refreshed identity to mark a decade of innovation. The challenge was to balance its DIY spirit and industrial legacy while crafting a visual system that felt modern and celebratory. Another key need was to create assets that were modular, reusable, and adaptable for social and print.

Concept & Strategy

We used the number "10" as the core visual metaphor — representing both the binary code (1/0) and a decade of making. This formed the narrative link between digital and physical craft, past and future. We expanded the original color palette to more vibrant tones and introduced a new typographic system inspired by CNC machining to reflect the lab's industrial heritage.

A table featuring some electronic projects on display. Above each project, there are represented the posters with a deep dive around the story of that specific project.
A table featuring some electronic projects on display. Above each project, there are represented the posters with a deep dive around the story of that specific project.
A young girl is screen printing a totebag during the Fablab Torino 10th anniversary event.
A young girl is screen printing a totebag during the Fablab Torino 10th anniversary event.
Marco Cassino, the president of the Fablab Torino association, stands on a stage, talking about the history of Fablab Torino
Marco Cassino, the president of the Fablab Torino association, stands on a stage, talking about the history of Fablab Torino
A table featuring some electronic projects on display. Above each project, there are represented the posters with a deep dive around the story of that specific project.
A table featuring some electronic projects on display. Above each project, there are represented the posters with a deep dive around the story of that specific project.
A few people are interacting with a board inside the Fablab Torino. On the board are positioned some post-it notes, to collect the story from each member of the association.
A few people are interacting with a board inside the Fablab Torino. On the board are positioned some post-it notes, to collect the story from each member of the association.
A young girl is screen printing a totebag during the Fablab Torino 10th anniversary event.
A young girl is screen printing a totebag during the Fablab Torino 10th anniversary event.
Three of the posters we realized for Fablab Torino; the first on the left features the main event, the one in center describes the exhibotion, and the third is a deep dive around a project on display.
Visual Development
& Design System

We developed a bold color scheme and selected typefaces like Neue Metana and Atkinson Hyperlegible to ensure both flair and accessibility. The visuals leaned into sharp angles and graphic clarity, echoing the precision of fabrication tools. Posters for the event used layered typographic elements and iconography related to digital fabrication.

Execution & Deliverables

  • Event Posters: 10 large-format pieces highlighting 10 landmark projects from Fablab's history

  • Social Templates: Modular graphics for ongoing announcements and workshop promotions

  • Merchandise: T-shirts and tote bags with customizable elements, reflecting the lab's hackable ethos

  • Visual Assets: For both physical events and digital platforms, emphasizing scalability

Construction lines and color testing of the revamped Fablab Torino Logo.
Construction lines and color testing of the revamped Fablab Torino Logo.
Two posters of the Fablab Torino event are haning on a wall, while a person walks in front of them.
Two posters of the Fablab Torino event are haning on a wall, while a person walks in front of them.
Two mockups representing the merchandise that has been produced for the event. A tshirt and a totebag.
Two mockups representing the merchandise that has been produced for the event. A tshirt and a totebag.
Results & Impact

The rebrand was met with enthusiastic feedback from both the internal community and attendees. Merchandise sold out at the event, and the social assets were adopted long-term for digital communication. The event's bold, coherent identity set a new benchmark for Fablab Torino's visual presence.

Lessons & Next Steps

This project reaffirmed the power of visual identity in fostering community and engagement. In future editions, expanding the system into motion or AR could further deepen the experience.

Epilogue

Designing for Fablab Torino allowed me to reconnect with the space where my design journey first began. More importantly, it showed how even grassroots organizations benefit from a clear, expressive visual identity. A strong design system doesn't just reflect community spirit — it helps amplify it.

Thank you for taking a look

See the previous project, or the next!
Your call!

Thank you for taking a look

See the previous project, or the next!
Your call!

Thank you for taking a look

See the previous project, or the next!
Your call!