Marketing Campaign
Nano RP2040, Small But Mighty
Created for:
Arduino®
in collaboration with
Tugrulhan Ektuna, Anna Viganò & Arduino Team
Role:
Tools:
Blender, Adobe Suite
For the launch of the Nano RP2040, I led the creative direction on Arduino’s first fully 3D-based campaign. We turned our tiniest board into a monumental metaphor, visually amplifying its mighty specs. The campaign marked a new chapter in Arduino's visual language.
The Challenge
This was the first product in the Nano family to feature the RP2040 chip. We needed to visually express the board's advanced capabilities while keeping messaging accessible. More importantly, this was our first commercial-scale video campaign using 3D visuals, pushing our team outside of its 2D comfort zone.
Concept & Strategy
We developed the central narrative: "The smallest board with the mightiest features." By exaggerating its physical size in visuals, we created a playful contradiction to emphasize its computing power. The concept was co-developed with Anna Viganò and informed the look, tone, and messaging of the entire campaign.
3D Video by Tugrulhan Ektuna, Video Assembly by Giuliano Cozzi
Visual Development
& Design System
I defined the campaign's moodboard, aesthetic language, and overall look & feel. We used Blender for all visual output, focusing on light, materials, and scale to ensure the board appeared imposing yet familiar. Type and logo use adhered to brand guidelines, while visual hierarchy was adapted to spotlight product features over corporate branding.
Execution & Deliverables
The campaign included a video commercial, static visuals, and promotional assets rolled out across Arduino’s owned platforms. Tugrulhan led 3D and motion execution, and we collaborated closely to ensure fluid camera transitions and realistic render finishes—a leap beyond our usual instructional motion assets.
While we didn’t track formal KPIs, the response from stakeholders was overwhelmingly enthusiastic. The 3D visuals allowed us to communicate abstract concepts more clearly through metaphor, helping non-technical audiences understand core board features. The campaign also set a precedent for using cinematic visuals in future launches.
Lessons & Next Steps
This project revealed the storytelling potential of 3D within product marketing. It taught us how tailored narratives can amplify technical specs in emotionally resonant ways. We also realized that each board may deserve its own sub-brand identity to better represent its features.
The Nano RP2040 campaign was a creative turning point. It felt like we unlocked a new dimension in how Arduino speaks to its audience—not just through design, but through metaphor, motion, and mood. It was a leap of faith that changed our playbook.
