Portfolios in
the age of AI
A Note on How This Was Written
AI did play a part in the writing of these projects. If you're reading this portfolio, you deserve to know how the words got here, and it was a collaboration between myself and a 🤖
The tools involved
I started exploring AI assistants through ChatGPT, which introduced me to what these tools could actually do for writing. After some research, I moved to Claude as my primary collaborator, finding it more consistent in tone and better suited to the kind of precise, narrative-driven copy a portfolio like this requires. Both were used at different stages of this project.
What I brought to the process
The raw material was mine from the start: rough notes, simplified project descriptions, and existing copy built up over years of working at Arduino.
No AI generated the ideas, the positions, or the stories. What I handed over were the building blocks, and what I asked for in return was help shaping them into something cleaner and more consistent. One boundary I kept throughout: company data, campaign analytics, and proprietary client information stayed out of every conversation.
What AI actually helped with
Two things, mostly.
The first was first drafts. Starting from scratch is the hardest part of any writing process. Having a draft to react to, even an imperfect one, accelerates everything.
The second was standardisation. I had existing content across several case studies, written at different times and in different registers. AI helped me bring them into a single consistent structure and voice, so the portfolio reads as one coherent body of work rather than a patchwork of moments.
How I checked the work
Once every page was drafted and placed, I reread the entire portfolio from beginning to end. The test was simple: does this sound like me? Anything that didn't passed through another round of editing until it did. Too formal, toss. Too friendly, this is not SNL, toss. AI helped me turning a whole mole of text into a curated set of content, consistent with my tone of voice, and optimized for scanning, ATS systems and easy scanning for potential clients.
Who owns this
This is my work. The thinking, the framing, the creative decisions, and the judgment calls are all mine. AI was the drafting partner, not the author. I take full responsibility for every word on this site, its accuracy, its tone, and what it communicates about who I am as a professional.