Marketing Campaign
Give Your Students a Helping "Arm"
Created for:
Arduino®
in collaboration with
Tugrulhan Ektuna & Arduino Team
Role:
Tools:
Blender, Adobe Creative Suite
We launched Arduino’s most advanced educational robot arm with a 3D-driven campaign that was playful yet purposeful. I led the creative direction, shaping a narrative that helped Braccio++ speak to both teachers and students as the go-to tool for tomorrow’s robotics education.
The Challenge
Arduino Braccio++ is a robotics kit designed for students on the cusp of real-world engineering. The challenge? Translate its technical relevance into a visual story that’s approachable for educators and engaging for students—without overcomplicating the message or underplaying the product’s potential.
Concept & Strategy
Our concept—“Give Your Students a Helping Hand”—set the tone for a campaign that bridges the classroom and the factory floor. The narrative followed Braccio++ through a series of scenarios: building, stacking, and assembling a miniature world. With every move, the robotic arm symbolized the skills and growth students would gain by using it.
3D Video by Tugrulhan Ektuna, Video Assembly by Giuliano Cozzi
Visual Development & Design System
This was only our second campaign using 3D, and the first full video commercial ever produced for Arduino Education. We went iconic and minimal, letting Braccio++ command the spotlight within highly stylized architectural landscapes. The entire 3D production was developed in Blender, a fully open-source software that supports both static modeling and animated renders—ideal for building out our modular, narrative-driven environments. The design language was inspired by university campuses and industrial skylines—infused with just enough quirkiness to keep things fun and accessible for students and teachers alike.
Execution & Deliverables
The campaign centered around a 3D hero animation, where Braccio++ playfully builds its environment—shaping schools, factories, and futures. This video was supported by static visuals and banners echoing the same world-building concept, applied across landing pages, social media, and promotional channels.
While we didn’t capture formal engagement metrics, the internal feedback was clear: this campaign raised the bar. It felt bold, polished, and fresh—establishing a new creative benchmark for Arduino Education. It showed that playful storytelling and technical clarity can coexist in educational marketing.
Lessons & Next Steps
This project taught us the power of visual metaphor in educational storytelling. It also helped strengthen our cross-team collaboration—from early sketching to final animation. If we were to expand the campaign, we’d explore interactive or classroom-based assets that let students see Braccio++ “in action” even before unpacking it.
There’s a satisfying symmetry in watching a robot arm build schools and factories—knowing that, in a way, it’s building futures too. And yes, directing that robot was just as fun as it sounds.
