I’m Fabrizio, aka Fab✨
a creative director and brand strategist with a soft spot for swiss design grids and quirky storytelling

I’m Fabrizio, aka Fab✨ a creative director and brand strategist with a soft spot for swiss design grids and quirky storytelling

Over the past 12 years in Arduino, I’ve turned brand puzzles into clean systems, expressive visuals, and campaigns that actually land, all while keeping the grids tight and the ideas loose

A billboard standing on a magenta background, containing a poster of the Museo Innovazione Olivetti.
A billboard standing on a magenta background, containing a poster of the Museo Innovazione Olivetti.

Own the O: Reframing Olivetti’s Legacy

Brand identity blending 117 years of Olivetti heritage with a future-facing vision.

An animated GIF of the Arduino UNO R4 WiFi board. Only the silhoutte of the board is visible, completely dark in front a bright white backdrop. Only a heart blinks, in red, over a set of LEDs on a LED matrix.
An animated GIF of the Arduino UNO R4 WiFi board. Only the silhoutte of the board is visible, completely dark in front a bright white backdrop. Only a heart blinks, in red, over a set of LEDs on a LED matrix.

UNO R4, A New Dimension of Making

Visual identity refresh for the Arduino UNO R4 launch. Packaging, campaign, brand assets.

Three beer bottles are portrayed standing precariously in front of a pink backgorund. Each beer bottle has a unique printed label.
Three beer bottles are portrayed standing precariously in front of a pink backgorund. Each beer bottle has a unique printed label.

Grado Plato - Twisted Tales on Tap

Illustration-led packaging for Grado Plato, a beer label system that tells stories.

Two girls stand in fron of a set of posters. The one in the center is all blue and features the claim 10x10, the claim of the Fablab Torino exhibition. The other two posters are a deep focus on specific projects.
Two girls stand in fron of a set of posters. The one in the center is all blue and features the claim 10x10, the claim of the Fablab Torino exhibition. The other two posters are a deep focus on specific projects.

Fablab Torino 10-years "Binary" Rebrand

Brand identity for Fablab Torino's 10-year Binary anniversary edition.

Testimonials

What past colleagues and
mentors say about me

What past colleagues and mentors say about me

Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.

A portrait of Anna Viganò, CMO at Bazr.
Anna Viganò
Chief Marketing Officer
Bazr Spa

Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.

A portrait of Anna Viganò, CMO at Bazr.
Anna Viganò
Chief Marketing Officer
Bazr Spa

His insight into user experience is always grounded in logic and creativity.

A portrait of Yu Hu, funder at Teach Torch
Yu Hu
Founder
Teach Torch

His insight into user experience is always grounded in logic and creativity.

A portrait of Yu Hu, funder at Teach Torch
Yu Hu
Founder
Teach Torch

Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.

A portrait of Alessandro Ranellucci, funder of the Slic3r 3D
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino

Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.

A portrait of Alessandro Ranellucci, funder of the Slic3r 3D
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino

It's nice to see you!

Discover a bit more about me,
or my projects

Discover a bit
more about me,
or my projects