I’m Fabrizio, aka Fab✨
a creative director and brand strategist with a soft spot for swiss design grids and quirky storytelling
Over the past 12 years in Arduino, I’ve turned brand puzzles into clean systems, expressive visuals, and campaigns that actually land, all while keeping the grids tight and the ideas loose.
Over the past 12 years in Arduino, I’ve turned brand puzzles into clean systems, expressive visuals, and campaigns that actually land, all while keeping the grids tight and the ideas loose
I’m Fabrizio, aka Fab✨ a creative director and brand strategist with a soft spot for swiss grids and quirky storytelling
Own the O: Reframing Olivetti’s Legacy
A modular identity blending 117 years of heritage with a future-facing vision
UNO R4, A New Dimension of Making
Revamping Arduino’s Most Iconic Board
Grado Plato - Twisted Tales on Tap
A Label System That Brews Stories Into Beer
Fablab Torino 10-years "Binary" Rebrand
Designing for 10 Years of Maker Culture
Testimonials
What past colleagues and
mentors say about me
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino
Testimonials
What past colleagues and
mentors say about me
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino
Testimonials
What past colleagues and
mentors say about me
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.